With more companies turning to digital marketing, It is important to have a good website. This means not only getting people to land on your page, but also keeping them engaged and giving them reason to return and tell others about it. Although there are no hard and fast rules of website design, there are some tips which can lead to making it a great one. Here are a few useful tips which will help you create your website:
1. Determine Your Goals
Different websites have different purposes. For example one may want to sell products like electronics, books, toys, etc. However, another website may just be one which wants to impart information to others. While creating a website, one must know what he wants to accomplish by making it in the first place. A website without a goal will yield little or no results while burning a hole in your pocket.
2. Create Engaging Content
The content of a website should be original as well as engaging. No one wants to read a boring article stating facts and figures which have no meaning to them. It should be relevant to the user one is targeting and be able to answer most (if not all) the questions users may have. The shorter the articles, the better it is for the company. Using Call To Actions like maybe signing up for the newsletter or learning about new offers has also proved useful in many websites. Create engaging content and share it via social media or contact our Adwords agency to promote it directly on Google.
3. Appropriate Image Sizes And Colors
Conceptualizing a color palette for your website can be one of the most challenging tasks. Especially if you want your website to be a global one. One must keep in mind that there are certain symbols and colors which can be offensive in a particular country and hence try to avoid it. Another important tip which could optimize a website is the image size. Remember, the smaller the image the faster it will load and the better it is for any user.
4. Quality Checks
Before you launch your website, it is important to run a quality check. This means checking spellings, editing content, making sure that the links on the website work and whether it is user friendly in terms of navigating the site. A good website doesn’t necessarily have more pages, but rather has the correct information. For example, a page with contact details is a must for any good useful website. Otherwise there is no way for any user to get in touch with the company and that beats the purpose of having a website altogether.
5. Create A Story
A good way to keep people coming back to your website is to tell a story. It could be about anything. Maybe how the brand came to be or how it was founded. People love to hear success stories and draw inspiration from them for their future endeavors. Including testimonials also add a great element to the website as users then know that the product or service has been tried and tested in the past.
6. Page Design
Ready made themes are not always bad. Some themes in fact are far better than any designer can make. Finding a theme which fits the brand message and allows minor edits is always a good option if you cannot afford to hire another person to do it for you. However, avoid using free themes available online as they do not look very professional. You can read more about our recent article about the best online courses WordPress themes.
7. Search Engine Optimization
Having a mobile friendly website is always a good idea as a lot of people access the internet in their free time over their phones or tablets. Search Engine Optimization is a term your designer may know but it is also important to know a little bit about it yourself. This includes a number of factors like using the correct keywords, phrases and other such things. If you struggle with SEO, you can always find us for a free consultation.
In conclusion, designing a website is not impossible but it takes a fair amount of research and work to make it engaging and user friendly. One must have a clear cut idea of how long it will take to design the website and what resources he will need so that he can allocate them accordingly.
DMS is a marketing agency based in Sydney that provides digital marketing services such as Magento website and Wordpress website design for Australian business within the range of $2M to $30M turnover. We additionally look after e-commerce marketing strategies such as restaurant equipment and toys.