What is Black Hat SEO?

Use of unethical tactics to appear higher in search results is basically known as Black Hat SEO. These tactics often end you up in a fine or penalty from the search engines. Appearing higher in search results definitely plays a vital role in the growth of any business but search engines have created some guidelines following which one can appear in search results but still, some people go against the guidelines and tries to cheat the search engines using Black Hat SEO techniques. Continuous use of Black Hat SEO techniques is more likely to damage the ranking of your website in search results rather than improve it.

White Hat SEO vs Black Hat SEO

Creating a good user experience and quality content to gain higher rankings in search results is an ethical way of doing Search Engine Optimization and known as White Hat SEO while on the other hand manipulating the search engines to appear higher in search results by going against the guidelines set by search engines is called Black Hat SEO. Our SEO experts in Sydney only apply white hat SEO.

Types of Black Hat SEO Techniques

1. Keyword Stuffing

Use of irrelevant keywords in your content in order to manipulate the search engines come under Keyword Stuffing. It creates a bad experience for users and may also rank your pages for irrelevant queries.

2. Sneaky Redirects

A Redirect basically sends a user to a different link than the one they initially clicked but in Black Hat SEO, it is used for the purposes that it was never designed for. Redirects are used by some websites to send the users to some irrelevant pages to boost their ranking in search results and such sneaky redirects come under Black Hat SEO.

Why avoid Black Hat SEO?

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