It is known that importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate…

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.…

No one knows exactly how SEO works but our Sydney SEO consultant team have spent thousands of hours to find a close algorithm and find out how it works. This becomes apparent when trying to incorporate both SEO and branding into a strategy.…

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:…

SEO is changing as part of Google efforts to improve their algorithm and to provide more relevant results. For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google…