Category Archives: Advanced SEO Techniques

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7 Tips to create your own website

With more companies turning to digital marketing, It is important to have a good website. This means not only getting people to land…
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Why you need to check your backlinks every year for your website?

Internet savvy people will know what backlinks are but if you are fairly new to the internet, then a backlink, also known as…
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Best WordPress plugins

A guide to best plugins on WordPress The choice of the best WordPress plugins is a technical endeavor. This is because plugins are…
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Why every website owner needs a CMS integrated website design

Why every website owner needs a CMS integrated website design Maintenance of a website content is as equally important as its up front…
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Business Directory

Business Directory This year, Digital Marketing Shop invested in a new online directory called Directory Syncro that aims to gather all our website network…
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The Importance of Anchor Text in Back-links

It is known that importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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