SEO in Australia
Make sure your potential customers can easily find you when they’re organically searching for your products or services online.
Our SEO services will help you to rank higher on Google and Bings for many keywords related to your business.
+ 100 Clients
Here is how we can help you:
Keyword Audit, Research & Recommendations
Meta Tag/Content Optimisation
Ecommerce SEO, ranking SKU, categories, subcategories, Series & Brands
Content/ Backlink Analysis and Fixing
FAST SEO RESULTS
What is search engine optimization and how it works?
SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically it is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google's index.
Our SEO team uses these tools for maximizing your online visibility
We are a fast-growing company with the most wanted SEO specialists in Australia, known for managing efficient SEO campaign in Australia – our SEO managers and consultants understand how the Google algorithm works, what will make your web pages more attractive to the Google search robots.
WE GUARANTEE RESULTS FOR YOUR BUSINESS IN 90 DAYS.
WHAT IS SEARCH ENGINE OPTIMISATION
Search Engine Optimization (SEO) is the effort to promote a website in a search engine like Google. In practice, this exercise focuses on the optimization of a website for certain keywords / key phrases so that the website is displayed if they are entered in a search engine box, at the top of the next page of results search (search engine results SERP page). In my opinion, a website that appears at least on the first page after a search query is an excellent result.
HOW SEO AUSTRALIA WORKS
Most websites measure success in terms of targeted traffic. The more visitors you bring to your website, the greater the interaction between your visitors and your website. Therefore, if you try to sell something on your site, many of the target visitors are more likely to do just that.
There are two ways to get traffic to your website. Whether paying, for example, if you participate in the Google AdWords program or do not pay for where SEO comes into play. An attempt to increase the ranking of a website through SEO means is also known as organic search engine advertising.
In the early days of Google, indexing a website and then quickly ranking it was relatively easy. On the one hand, some webmasters have recognized what made Google successful and tricked the system into making its sites work quickly. They used what is now known as Black Hat SEO tactics. Among other things, this form of optimization included numerous backlinks external to the website that were retrieved from external websites that were not necessarily relevant to the incoming website. Here the quantity was more important than the quality.
It also included filling in the site with keywords and many of them. Sometimes, this exercise made reading the article difficult because it could not flow naturally. The dense goal of the keywords had to be met and, therefore, these keywords had to be placed somewhere in the article, which in turn distorted the context and the narrative.
Google Panda Updates
Google Panda is the name of the Google algorithm, which places websites in SERP. The purpose of this review was to reward the original and quality content and, by degrading SERPs, reward those sites with defective and copyrighted material.
Think of updates for Google Panda aimed at managing the site. To prevent your site from being punished with degradation, your articles must be original and of good quality, which adds value to the reader. The website should not be overloaded with commercial ads, including Google AdSense, so the user has a positive on-site search experience for information.
Google Penguin updates
Google Penguin followed Google Panda about a year later in 2012. This update mainly affected SEO tactics such as keyword stuffing, cloaking, participation in link schemes and specific creation of duplicates. These tactics are also known as black hat SEO.
The combined changes of Google Panda and Penguin caused a big impact on SERPs by websites with original content that white hat SEO tactics had suffered, compared to those with poor, repetitive and copyrighted content that has the method Black SEO had been called.
How can you improve the ranking of your site in updates to Google publications for Panda and penguins? Our SEO Australian team simplest answer is that you have to do things to be loved by Google. In other words, just do what Google asks you to do according to your guidelines. Your website will be rewarded with a high rank in SERP over time. Pamper yourself with anything else and you run the risk of your site being degraded or directly prohibited.